by Steve » 21 Jul 2010, 09:04
I'm a bit late to the party responding here. I saw your post at 2am this morning while I was working on the new BBBQS websites that will be launched later in the year, as I had to be in work at half seven this morning, I thought I'd wait until today to respond. I hope you see the point I'm trying to make here, you might bash our website but I write and maintain the websites and forums we have. I do this gratis, and on top of a very busy full time job.
And this point leads me on to the main points I want to make, much of it has been covered by Adie and Toby but I want to put my slant on it.
Firstly, Toby created this Society last year, he's invested his own time and (significant amounts of) his own money into making this a success. At no point has it ever looked like being viable business that's going to make him rich. His mission has always been to promote real BBQ and build a society that gives a lot of enjoyment to its members. Yeah, I'm pretty sure he wants it to pay for itself, but not once have I seen him pull anything with profit in mind, everything is fuelled by passion. It's not just Toby, it's the whole household, Kate provides lots of support and makes everyone feel welcome at the events, it's a whole family effort. You knock the events at a field in Surrey but this family lets us take over their home for weekends at a time, they've even built a toilet and shower block in their garden to make us more comfortable. Would you do that?????????
Secondly, you might call us amateur, but let's get a few things straight. We have set up something that can grow in a sustainable way, kind of like a BBQ co-operative if you like, members of our society are passionate and we give back to the society as well as competing at the competitions. I spend hours doing web development, Adie does promotional work and even helped plumb in the shower block, other contribute other things. Now maybe Grillstock invested loads of cash and made a big splash, all credit to them for that, but until next year or the year after we won't know if they've been a success or whether they just have deep pockets. I hope they succeed, but no-one outside the management team is going to know whether the events are making enough money for them to keep up. That's what you have to remember, Grillstock pulled a lot of things WITH profit in mind, I've heard some non-too-complimentary feedback about the way exhibitors mere messed around because the organisers were snuggling up to Big Green Egg, maybe this is true, maybe not. But at the end of the day, I'd never seen Jon Finch contributing on any of the BBQ forums I visit before Grillstock was announced, is he a real BBQ man, or is he a business man looking to build a BBQ festival as a business? One thing I can guarantee you is that we've built something that can continue to grow because we're not about selling BBQs, equipment, food or advertising. If Grillstock makes no money for the next three years will it continue? We'll still be here!!!!!
Thirdly, we're growing, we've not tried to push events to the point where we put together a costly event and risk our future for the sake of a bit of publicity, but we're still growing. There are plans afoot to make a bigger splash next year, we have diversified the competition styles without compromising the American style comps by having seperate types of events. But we're also looking at non competitive events like Adie's Help For Heroes charity event. Again, it's not about the money it's about promoting BBQ. Now there's going to come a point where we get big enough to start appearing on the radar of bigger sponsors, great, then we can invest in better PR, pro web designers etc but we're building htis on a solid foundation with a low risk strategy, we alove the society too much to do it any other way.
So I agree with you, we need to do more PR, improve the websites, organise bigger events. It's all being worked on behind the scenes by Toby and by other Society members. But we're doing it our way and it may be a slower process but it's working.
Also, we want to produce competition cooks that can go out and really mount a challenge in the US rather than the generally crap performances from previous Brit teams. (Jackie and Rick Weight being the obvious exceptions - and oh Jackie's our head judge!!!!) I couldn't cook competition BBQ properly last year, but after a week at the Royal with Jackie and the team, and making friends with some passionate US competitors I'm able to turn out some stunning competition-grade Q.
And this might sound arrogant but I reckon if you'd put the top 3 teams from this year's Mayhem in May at Grillstock, we'd have cooked the lot of them off the park. Anyone wants to challenge that statement, get yourself down to Rudgwick and prove me wrong, I'll be happy to eat my words if you can walk away with the GC!!!!!